Retention Strategy
How Retention Marketing Improves Ecommerce Profitability Without More Ad Spend
Why improving what happens after the click can strengthen ecommerce margins, CAC economics, repeat purchase behavior and customer LTV.
Retention Library
Frameworks, teardowns and decisions from running email and SMS retention programs for established ecommerce brands. Every article is written from real client work, not from best practice lists.
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Retention Strategy
Why improving what happens after the click can strengthen ecommerce margins, CAC economics, repeat purchase behavior and customer LTV.
Email Automations
A practical post-purchase flow framework covering timing, Klaviyo setup, first-time vs returning customers, education, cross-sell and repeat purchase.
Retention Strategy
How campaign strategy, lifecycle automation and weekly optimization helped reshape email and SMS performance for a high-AOV ecommerce brand.
Retention Strategy
Deliverability, list growth, automations and campaigns. How the four parts of an ecommerce email and SMS program reinforce each other.
Retention Strategy
We build and run email and SMS retention programs around repeat purchase rate, reorder timing and customer LTV, not vanity metrics.