Retention Library
Frameworks, teardowns and decisions from running email and SMS retention programs for established ecommerce brands. Every article is written from real client work, not from best practice lists.
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Retention Strategy
For an ecommerce brand, we would generally choose Omnisend. Mailchimp makes more sense when you need a wider general marketing platform and your lifecycle needs are simple.
Retention Strategy
Klaviyo is our default for sophisticated ecommerce brands, but the right platform depends on list size, sending volume, SMS priorities and how complex your lifecycle really is.
Retention Strategy
Klaviyo pricing scales with active profiles, but the sticker price is only half the story. Here's what ecommerce brands actually pay, what drives the bill and when the premium is worth it.
Retention Strategy
Omnisend starts at $16 per month, but billable contacts, send limits and the new SMS model matter more than the headline price. Here's what ecommerce brands need to know.
SMS & WhatsApp
SMS is not email with fewer characters. Here's how we use it for ecommerce without burning the list, training customers to ignore texts or destroying opt-in value.
Retention Strategy
Subscription brands should not run email like normal ecommerce stores. The goal shifts from driving another checkout to keeping customers using, valuing and renewing the product.
Retention Strategy
Klaviyo has the higher ceiling, but Omnisend has closed much more of the practical gap than most ecommerce brands realize. Here's how we choose between them after working in both.
Retention Strategy
A practical retention framework for turning more first-time buyers into repeat customers by improving what happens after the first order.
Email Campaigns
How we execute Black Friday email: preparation, frequency, segments, sale flows, plain-text emails, resends and Cyber Monday follow-up.
List Growth
A practical Klaviyo signup-form framework using full-screen layouts, micro-commitments, useful zero-party data and ongoing testing.
Retention Strategy
A subscription-retention framework covering offer design, the first 14 days, billing reminders, customer communication and expansion revenue.
Deliverability
A practical guide to setting up a branded sending domain in Klaviyo and understanding where it fits into your wider email authentication setup.
Email Campaigns
AI can speed up ecommerce email marketing, but the quality depends on the context, data and human judgment behind it.
List Growth
A complete list-growth framework for turning more Shopify visitors into subscribers and measuring whether those subscribers become customers.
Email Campaigns
Plain-text and designed HTML emails serve different jobs. Here is how to use both without treating email design as the strategy.
Deliverability
A practical Klaviyo list-cleaning process that separates valuable lapsed customers from subscribers who should genuinely be suppressed.
Email Automations
A winback framework based on the customer's real repurchase cycle, post-purchase timing and total messaging frequency.
List Growth
A practical guide to using Alia for ecommerce signup forms, including mini quizzes, zero-party data, offers, targeting and ongoing testing.
Retention Strategy
We build and run email and SMS retention programs around repeat purchase rate, reorder timing and customer LTV, not vanity metrics.
