Deliverability
Email Deliverability Checklist for Ecommerce Brands in 2026
Deliverability is mostly the result of who you send to, how often and whether they want it. Here is the checklist we work through for ecommerce email programs.
Retention Library
Retention Marketing, Explained Properly
Frameworks, teardowns and decisions from running email and SMS retention programs for established ecommerce brands. Every article is written from real client work, not from best practice lists.
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Email Automations
Email Marketing Automation Examples for Ecommerce: 15 Flows Worth Building
Automation is not a folder of flows you turn on once. These are the ecommerce flows worth building, the order we build them in, and the details that make them work.
Email Automations
Recharge + Klaviyo: The Retention Setup Most Subscription Brands Miss
The Recharge integration is only the starting point. Here's how we use subscription events in Klaviyo to separate rebills, manage subscribers differently and build around churn.
Analytics & Testing
Klaviyo Attribution: Can You Trust the Revenue Number?
Klaviyo can accurately apply its attribution rules without proving that an email caused the purchase. Here's how attribution works and what we measure alongside it.
Email Automations
Subscription Cancellation Emails: What to Send Before and After a Customer Cancels
The best cancellation email strategy starts before cancellation. Use billing reminders, flexibility, cancellation reasons and relevant winback instead of one generic discount.
Email Automations
Subscription Onboarding: What to Send Before the First Renewal
A new subscriber is recurring revenue on paper, not a retained customer yet. Here's how to use the period before the first renewal to build product usage and confidence.
Email Automations
Replenishment Emails: How to Time Them Around Real Customer Behavior
The best replenishment email does not feel like a promotion. It arrives when the customer is actually running low. Here's how we build the timing around real purchase behavior.
Analytics & Testing
Ecommerce Email Marketing Benchmarks: What Is Actually Good in 2026?
Benchmarks are useful context, not targets. Here are current ecommerce email benchmarks and the metrics we would actually use to decide whether a retention program is improving.
Retention Strategy
Customer Retention Marketing for Ecommerce: What Actually Moves Repeat Revenue
Customer retention marketing should improve what customers do after acquisition. Here is the system we use to think about first purchase, second purchase, repeat behavior and LTV.
Retention Strategy
Customer Retention vs Acquisition: Where Should Ecommerce Brands Invest?
Acquisition creates customers. Retention determines how much those customers are worth. Here is how to identify which side of the equation is limiting growth.
Retention Strategy
The Ecommerce Subscription Lifecycle: From First Order to Long-Term Retention
Subscription customers move through distinct lifecycle stages. Here is what email, SMS and retention strategy should do before the first renewal, after renewal and before churn.
Retention Strategy
Subscription Retention: How Ecommerce Brands Keep Customers Longer
Subscription retention starts long before cancellation. Improve product use, first renewals, billing reminders, flexibility and subscriber communication before relying on winback.
Retention Strategy
How Much Does Email Marketing Cost for Ecommerce Brands in 2026?
Email marketing cost is more than your Klaviyo bill. Here is how software, people, campaigns, flows, design and retention management add up for established ecommerce brands.
SMS & WhatsApp
SMS Marketing Examples for Ecommerce Brands That Customers Actually Want
The best SMS messages are short because the idea is clear, not because SMS has to sound robotic. Here are practical ecommerce examples for moments worth interrupting customers for.
Email Campaigns
Email Subject Line Best Practices for Ecommerce in 2026
A better subject line can improve a campaign, but it cannot rescue an audience trained to ignore you. Here is how we think about subject lines inside the wider email system.
Email Automations
Abandoned Cart Email Examples for Ecommerce That Do More Than Discount
Most cart flows jump to a discount too quickly. These abandoned cart examples show how to recover buying intent without teaching every customer to wait for a coupon.
Email Automations
Welcome Email Examples for Ecommerce: What to Send in the First 72 Hours
The first 72 hours after signup are some of the highest-intent hours in the customer relationship. These welcome email examples show what to send beyond the discount.
Retention Strategy
Email Marketing Agency Pricing: What Ecommerce Brands Should Pay in 2026
Email agency pricing ranges from basic execution to senior retention management. Here's what actually drives the cost and how to tell whether an agency is worth the retainer.
Retention Strategy
Want This Applied to Your Own Retention Program?
We build and run email and SMS retention programs around repeat purchase rate, reorder timing and customer LTV, not vanity metrics.