Retention Growth Advisory
Get More Repeat Revenue From the Team You Already Have.
Retention Growth Advisory is Magicianly’s ecommerce retention strategy service for founders who already have a team running email and SMS. You keep execution in-house. We set your priorities every month, review the work before it goes out, and advise on the moves that get first-time buyers to a second and third order.
Free strategy call. You leave with the first priorities we’d look at.
- Brands
- 200+
- Generated
- $300M+
- Trustpilot
- 4.7/5
ecommerce brands
generated through retention
on Trustpilot
Emiel Dingemans
Founder and retention strategist, Magicianly
Brands We’ve Supported
The Problem
Your Team Is Busy Sending. Is It Actually Bringing Customers Back?
Most founders we speak to are not short on emails. They are short on a plan for what those emails should do next.
- Customer acquisition costs keep climbing, so every first order is expensive.
- The calendar is full and open rates look fine.
- First-to-second purchase still stalls, because nobody senior is looking at timing, the next product, offers and the path to the second and third order.
Advisory puts a senior retention strategist behind your team, so the work you already send starts pulling customers back to buy again.
Why Magicianly
Why Ecommerce Founders Buy This Advice From Magicianly
You get the thinking behind work with 200+ ecommerce brands and $300M+ generated through retention channels, plus the same frameworks we use on the brands we run retention for.
01Senior Strategist
A Founder-Level Strategist, Not a Junior Account Manager
Your advice comes from senior people with leadership oversight from Emiel, who has spent 12+ years in ecommerce, first in-house and then inside agencies, before founding Magicianly in 2019.
He started the agency so clients would not have to manage their agency. Elsewhere, account managers are often stretched across dozens of clients. Here, the person on your calls knows retention deeply.
02Pattern Knowledge
What Works Across 200+ Ecommerce Brands
We have seen what moves repeat revenue in home, sleep, apparel, nutrition, tea, accessories and many other categories. That pattern knowledge means your team skips a lot of trial and error.
When we suggest a priority, it comes from what we’ve seen work for brands that look a lot like yours.
A selection of the brands we’ve supported.
03Proven Frameworks
The Same Methods We Use on the Brands We Run
The frameworks behind your roadmap are the ones we use day to day on managed clients, where we own the results. You get the same standards, applied to your team’s work.
See the case studies
Onecompress, a brand Magicianly ran the retention channel for. Email revenue went from $539K to $1.15M.
04Beyond the Email Calendar
Advice on Getting From the First Order to the Second and Third
Repeat revenue depends on more than the next send. We advise on the timing of the next order, the next-best product, offer and bundle strategy, loyalty or subscription options, the post-purchase experience, LTV and cohort analysis, and site or offer changes where they matter.
The advice changes with what you sell and how your customers buy.
Consumables and Replenishment
Reminder timing based on how long the product lasts, and whether a subscription makes sense.
Considered and High-AOV
Education and post-purchase care that build trust before you ask for the next order.
Fashion and Seasonal
Planning around seasons and launches, and when an offer actually helps.
Gifting
Turning gift buyers and recipients into repeat customers around real occasions.
05Reviews Before You Send
A Senior Second Opinion Before Important Work Goes Live
Send us significant flows, campaigns and tests before they go out. We tell you what to change, so your team avoids costly mistakes and learns faster with every review.
Between calls, you get limited Slack support for a quick steer.
An example of how we share performance with clients in Slack.
06Faster Than Hiring
Senior Retention Thinking Now, Without a Permanent Hire
Hiring a senior retention lead takes months and adds a full-time salary. Advisory gives your existing team a senior point of view right away, at a much lower cost than a permanent hire.
Hiring a Senior Lead
- Months to find the right person
- Months more to ramp up
- A full-time salary
- One person’s experience
Retention Growth Advisory
- Senior input from month one
- Your team keeps executing
- No permanent hire
- Patterns from 200+ brands
The Results Behind the Advice
What Has This Thinking Done for Brands We Run?
These results come from brands Magicianly ran the retention channel for. They show the thinking, methods and standards we bring when we advise your in-house team.
What You Get
What Do You Get With Retention Growth Advisory?
Senior strategy your team can act on the same week.
- A retention assessment and a prioritized roadmap to start
- Two strategy calls a month, up to 45 minutes each
- A senior retention strategist with leadership oversight
- Reviews of significant flows, campaigns and tests
- Strategic input on replenishment, subscriptions, loyalty, post-purchase and LTV
- Limited Slack support between calls
- A roadmap refresh every month
Email designs Magicianly created for client brands. In Advisory, your team builds the work and we review it.
What Does a Month of Retention Advisory Look Like?
Week 1
Set the priorities
We review your numbers and agree on the few things that matter most this month. Month one starts with a full retention assessment.
Week 2
Your team builds
Your team executes in your own account and sends important work to us for review.
Week 3
Review and adjust
On the second strategy call we look at what shipped, what the tests say and what to change.
Every month
Refresh the roadmap
The plan moves with your results, so you are never stuck on last quarter’s ideas.
Want a Senior Retention Strategist Looking at Your Account?
Book a call. We’ll look at where first-time buyers drop off and what your team could fix first.
- Where repeat purchases stall
- The first priorities we’d set
- Whether Advisory or a managed program fits better
Free strategy call. You leave with the first priorities we’d look at.
Before You Book
The Questions Founders Usually Ask Before They Buy This
“My team is already good.”
Keep them. Advisory is for teams that can execute and still want a senior second set of eyes on priorities, timing, offers and the path from the first order to the second and third. A capable team with the wrong plan still leaves repeat revenue on the table.
“We already tried an agency.”
Many of our clients come to us after trying another agency. Those setups often fell short because the work was activity without a point of view, or a junior account manager was stretched too thin. Here your team keeps execution, and you get senior strategy and reviews from people who already run this work for managed clients.
“Will this work for my niche?”
We have worked with 200+ ecommerce brands across many categories. The advice is specific to how your customers buy, whether that is consumables, high-AOV products, fashion and seasonal collections or gifting.
We Guide It or We Run It
Would You Rather Have Us Run Retention for You?
Advisory works when your team has the hands to build and wants senior strategy behind the work. If you want Magicianly to run your email, SMS and the wider retention program, Managed Retention Growth is the full-service option. We handle the plan, the campaigns and flows, the testing and the weekly running of each channel.
We Guide It
Retention Growth Advisory
We guide. Your team executes.
We Run It
Managed Retention Growth
We run it for you.
No Black Box
Want to Hear How We Think Before You Book?
Emiel regularly breaks down the retention systems and strategies we use across ecommerce brands on YouTube. Watch a few and you’ll know what your strategy calls will sound like. Start on our YouTube page.
Real clients. Verified on Trustpilot.
Magicianly stands out above the rest
Emiel and his team are the only ones we've worked with who we fully trust to nail our messaging, understand our audience, and create the kind of graphics that align with our brand. It's a great feeling to not have to worry about that part of the business or feel like everything needs constant oversight.
Great Team, Great Processes
What impresses me most about Magicianly is the ownership and the processes. From content calendars to approvals to weekly and monthly reporting, everything is run as a controlled process that hums. A team that can take full ownership, deliver reliably, and keep things on brand.
We'd worked with two other agencies…
We'd worked with two other agencies before, and both experiences were terrible. So we were hesitant to try another one. The entire experience with Magicianly was smoother, more organized, and honestly just more enjoyable than anything we'd been through before.
Incredible team!
We've worked with different email agencies over the years, but Magicianly genuinely stood out. From strategy to execution, their team was proactive, creative, and incredibly easy to work with. Their insights helped us unlock real growth through email.
Working with Magicianly has completely transformed…
They don't just set up templates and walk away; they take the time to understand our brand voice and our customers. From building complex automation flows to keeping our deliverability rates healthy, they handle everything with total professionalism.
Great collaboration and very helpful team
Communication was smooth, they were very responsive, and always open to feedback. They helped me set up and improve my email flows in a clear and structured way. I especially appreciated their proactive approach.
Magicianly is a true marketing partner
They take time to get to know your business and product and as a result are able to create very high quality campaigns and flows.
Great team, organized process, and solid results
The team was responsive, organized, and easy to work with. They brought structure to our email program, handled projects on time, and were always open to feedback. Overall, a reliable partner that delivered what they promised.
Magicianly has reworked our email flows…
We immediately saw the difference in the result and conversion. Emiel and his team understand quickly your brand and can tailor nice emails that match your brand identity.
Brand cohesive and beautiful email flows
The entire process was smooth from onboarding through implementation of each flow. Emiel and Milica stayed in touch throughout, answered my questions, and ensured I was happy with the outcome.
Highly recommended!
Magicianly has been wonderful to work with! Beautiful email designs, reasonable pricing, and an active team. Emiel personally speaks with me regularly, and I have nothing but good things to say.
Emiel and team made everything easy!
I was kept in the loop at every stage and the communication was top tier!
FAQ
Questions About Retention Growth Advisory?
Straight answers before you book a call.
What is Retention Growth Advisory?
Retention Growth Advisory is Magicianly’s retention advisory service for ecommerce brands. You get senior ecommerce retention strategy, a prioritized roadmap and regular reviews of your work. Your own team does the execution in your account.
Who is retention advisory for?
It fits ecommerce brands that already have someone who can build and send the work: an in-house email or retention marketer, a founder or CMO with execution capacity, or an internal team. If you need Magicianly to produce and run the work, Managed Retention Growth is the better fit.
What do I get each month?
You get two strategy calls of up to 45 minutes, reviews of significant flows, campaigns and tests, limited Slack support between calls, and a monthly roadmap refresh. The first month starts with a full retention assessment.
Do you review our work before it goes out?
Yes. Send us significant flows, campaigns and tests before they go live, and we tell you what to change. It is a senior second set of eyes that helps your team avoid costly mistakes. We review the work, but your team still builds and sends it.
Do you build or send the emails for us?
No. In Retention Growth Advisory we advise and your team executes. We review the work before it goes out, but we do not write, design, build or send it. If you want us to do that, look at Managed Retention Growth.
Will retention advisory work for my niche?
We have worked with 200+ ecommerce brands across many categories. The advice is specific to how your customers buy, whether you sell consumables that need replenishing, considered high-AOV products, fashion and seasonal collections, or gifts.
My team is already good. Why would we need advisory?
Advisory is built for teams that can execute well. A capable team with the wrong plan still leaves repeat revenue on the table. You keep your people and get a senior second set of eyes on priorities, timing, offers and the path from the first order to the second and third.
We already tried an agency. How is this different?
Many of our clients come to us after trying another agency. Here your team keeps the execution, and you get senior strategy and reviews from people who run this work every day for the brands we manage.
How is this different from hiring a senior retention lead?
A senior hire costs much more and takes months to find and ramp up. With Advisory you get senior retention strategy from the start, informed by work with 200+ ecommerce brands, while your team keeps the execution.
What is the difference between Retention Growth Advisory and Managed Retention Growth?
With Retention Growth Advisory, we guide the strategy and your team does the work. With Managed Retention Growth, Magicianly’s team runs your email, SMS and the wider retention program for you.
How much does Retention Growth Advisory cost?
Pricing is scoped on a strategy call, based on your setup and what you need guidance on. The initial commitment is three months. We’ll explain the exact terms before you sign.
Work With Magicianly
Your Team Does the Work. Make Sure It’s the Right Work.
Book a call and we’ll show you the first retention priorities we’d set for your brand.
Book an Advisory CallPrefer us to run it? Explore Managed Retention Growth
Only need campaigns? Explore AI-Powered Campaign Management
