Retention Library
Frameworks, teardowns and decisions from running email and SMS retention programs for established ecommerce brands. Every article is written from real client work, not from best practice lists.
Browse By Topic
Email Campaigns
A good email calendar prevents your strategy from becoming a last-minute cycle of product pushes and discounts. Here is how we plan campaigns around variety, trust and consistent selling.
Email Automations
A practical welcome-series structure built around fresh subscriber intent, offer delivery, trust and conversion.
Analytics & Testing
The Klaviyo segmentation framework we use to balance campaign reach, relevance and email deliverability.
Deliverability
A practical ecommerce deliverability framework covering technical setup, list hygiene, engagement and controlled audience expansion.
Email Automations
How to follow up with product viewers without treating low-intent browsing like high-intent cart abandonment.
Email Automations
A practical abandoned cart and checkout recovery framework built around reminders, objection handling and margin-conscious escalation.
Analytics & Testing
Open rate and attributed revenue describe an email program. These seven email marketing metrics describe whether the business is getting stronger.
Email Automations
The five ecommerce lifecycle automations we would prioritize before spending time on lower-volume flows.
Retention Strategy
Why improving what happens after the click can strengthen ecommerce margins, CAC economics, repeat purchase behavior and customer LTV.
Email Automations
A practical post-purchase flow framework covering timing, Klaviyo setup, first-time vs returning customers, education, cross-sell and repeat purchase.
Retention Strategy
How campaign strategy, lifecycle automation and weekly optimization helped reshape email and SMS performance for a high-AOV ecommerce brand.
Retention Strategy
Deliverability, list growth, automations and campaigns. How the four parts of an ecommerce email and SMS program reinforce each other.
Retention Strategy
We build and run email and SMS retention programs around repeat purchase rate, reorder timing and customer LTV, not vanity metrics.
