Email Automations
Ecommerce Email Flows: The Automations That Actually Matter
Most ecommerce brands have a few automated emails running. Far fewer have a real lifecycle system. Here are the flows that matter and how they should work together.
Retention Library
Retention Marketing, Explained Properly
Frameworks, teardowns and decisions from running email and SMS retention programs for established ecommerce brands. Every article is written from real client work, not from best practice lists.
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Email Automations
Browse Abandonment Emails: Strategy, Timing & Examples
Most browse abandonment flows are built like weak cart abandonment flows. Here is the psychology, the 4-email sequence we typically use, and how we decide when price enters the conversation.
Retention Strategy
Repeat Purchase Rate: Formula, Benchmarks & How to Read It
Repeat purchase rate shows how many customers buy again. Learn the formula, choose a fair time window and interpret the result in context.
Analytics & Testing
How to Run Your Omnisend Account From Claude With MCP
Omnisend's MCP lets Claude analyze your live email account, build segments and create campaign drafts without constantly switching between tools. Here's how it works.
Email Campaigns
Email Copywriting Best Practices for Ecommerce in 2026
Good email copy is not about sounding clever. It is about choosing the right angle, understanding the customer state and making the next action obvious.
Email Campaigns
Ecommerce Email Examples That Are Not Just Another Discount
If every campaign is a sale, the problem is not email frequency. It is your idea library. Here are ecommerce email examples built around education, proof, product and customer intent.
Email Automations
Winback Email Examples for Ecommerce: How to Bring Customers Back
A winback should start when a customer becomes late relative to their normal buying cycle, not on an arbitrary day 90. Here are practical emails for different churn states.
Deliverability
Email Deliverability Checklist for Ecommerce Brands in 2026
Deliverability is mostly the result of who you send to, how often and whether they want it. Here is the checklist we work through for ecommerce email programs.
Email Automations
Email Marketing Automation Examples for Ecommerce: 15 Flows Worth Building
Automation is not a folder of flows you turn on once. These are the ecommerce flows worth building, the order we build them in, and the details that make them work.
Email Automations
Recharge + Klaviyo: The Retention Setup Most Subscription Brands Miss
The Recharge integration is only the starting point. Here's how we use subscription events in Klaviyo to separate rebills, manage subscribers differently and build around churn.
Analytics & Testing
Klaviyo Attribution: Can You Trust the Revenue Number?
Klaviyo can accurately apply its attribution rules without proving that an email caused the purchase. Here's how attribution works and what we measure alongside it.
Email Automations
Subscription Cancellation Emails: What to Send Before and After a Customer Cancels
The best cancellation email strategy starts before cancellation. Use billing reminders, flexibility, cancellation reasons and relevant winback instead of one generic discount.
Email Automations
Subscription Onboarding: What to Send Before the First Renewal
A new subscriber is recurring revenue on paper, not a retained customer yet. Here's how to use the period before the first renewal to build product usage and confidence.
Email Automations
Replenishment Emails: How to Time Them Around Real Customer Behavior
The best replenishment email does not feel like a promotion. It arrives when the customer is actually running low. Here's how we build the timing around real purchase behavior.
Analytics & Testing
Ecommerce Email Marketing Benchmarks: What Is Actually Good in 2026?
Benchmarks are useful context, not targets. Here are current ecommerce email benchmarks and the metrics we would actually use to decide whether a retention program is improving.
Retention Strategy
Customer Retention Marketing for Ecommerce: What Actually Moves Repeat Revenue
Customer retention marketing should improve what customers do after acquisition. Here is the system we use to think about first purchase, second purchase, repeat behavior and LTV.
Retention Strategy
Customer Retention vs Acquisition: Where Should Ecommerce Brands Invest?
Acquisition creates customers. Retention determines how much those customers are worth. Here is how to identify which side of the equation is limiting growth.
Retention Strategy
The Ecommerce Subscription Lifecycle: From First Order to Long-Term Retention
Subscription customers move through distinct lifecycle stages. Here is what email, SMS and retention strategy should do before the first renewal, after renewal and before churn.
Retention Strategy
Want This Applied to Your Own Retention Program?
We build and run email and SMS retention programs around repeat purchase rate, reorder timing and customer LTV, not vanity metrics.