Email Campaigns
How Do You Write a Holiday Gift Guide Email That Sells Without a Discount?
In December, shoppers aren't asking for a bigger discount. They're asking what to buy. A good gift guide email answers that, and it protects your margin.
Retention Library
Retention Marketing, Explained Properly
Frameworks, teardowns and decisions from running email and SMS retention programs for established ecommerce brands. Every article is written from real client work, not from best practice lists.
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SMS & WhatsApp
Should European Brands Use Klaviyo WhatsApp Instead of SMS?
WhatsApp isn't the cheap option. In Klaviyo, a marketing message costs more than an SMS. But in the UK and Europe, it's the app your customers actually use. Here's how we decide.
Email Campaigns
What Is the Best Time to Send Marketing Emails for Ecommerce?
Every study names a different best day. Your list doesn't read studies. Test your own send times a few times over and pick the winner by orders, not opens.
Email Automations
Is a Klaviyo Site Abandonment Flow Worth Building?
Site abandonment is the last flow we'd build, and the easiest to get wrong. Two helpful emails, the right filters and no reflex discount are usually all it needs.
Deliverability
What Does Gmail's AI Inbox Change for Ecommerce Email?
Gmail's AI Inbox sounds like a big shift for email marketers. For most campaigns, it isn't yet. Here's what it reads, who has it and what we'd change now.
Analytics & Testing
How Should You Use Klaviyo Predictive Analytics for Retention?
Klaviyo's predictions are useful signals, not instructions. Use them to decide who needs attention, then let real buying behavior decide the timing.
Retention Strategy
Do Loyalty Program Emails Actually Increase Repeat Purchases?
Points won't fix a broken second purchase. But the right loyalty emails, timed well, can make a working retention system work a bit harder.
Email Automations
What's the Difference Between Transactional and Marketing Emails in Ecommerce?
Order and shipping emails aren't a hidden ad slot. Keep them clean and useful, then let your post-purchase flow do the selling a few minutes later.
Email Automations
How to Build a Cross-Sell Flow That Drives the Second Purchase
Cross-sell isn't a catalog dump after checkout. It's one well-timed nudge toward the product that naturally comes next, so first-time buyers turn into second-time customers.
Email Automations
Should You Have a VIP Customer Flow? How to Define and Treat Your Best Customers
VIP isn't everyone who bought twice. Keep the group small and real, then treat those customers with recognition and access instead of ever-bigger coupons.
Retention Strategy
What Is a Good Email List Growth Rate (and How Do You Calculate It)?
Your list growth rate comes down to traffic, signup rate and churn. Start with a form that converts 6 to 12% of visitors, then measure growth net of unsubscribes and cleaning.
Retention Strategy
Klaviyo vs Shopify Email: When Should a Shopify Brand Switch?
The platform is rarely the first problem. Flow coverage and segmentation usually are. Here is when Shopify Messaging is enough, and when a Klaviyo switch is justified.
Deliverability
What Is a Normal Email Unsubscribe Rate for Ecommerce, and When Should You Worry?
A single campaign spike is not a crisis by itself. Here is the formula, Klaviyo's published ranges, and how we diagnose unsubscribe patterns for ecommerce brands.
Email Automations
Sunset Flow vs Winback Flow: When Should You Stop Emailing Someone?
Do not suppress valuable customers for one unopened email. Use winback for lapsed buyers still worth recovering, and sunset when inactivity is long-term and multi-signal.
Analytics & Testing
Are Your Klaviyo Open Rates Real? Apple Mail Privacy and Bot Clicks Explained
Open rates in Klaviyo are not always human opens. Apple Mail Privacy Protection and bot clicks can inflate the number. Here is how we treat them in segments and attribution.
Analytics & Testing
Klaviyo Segment vs List: What's the Difference and When to Use Each?
A list is a consent container. A segment is a live rule. Most ecommerce brands need one main list per channel, then segments for who should actually receive each campaign.
Email Automations
Klaviyo Flow Filters vs Trigger Splits vs Exclusions: How to Stop Flows Overlapping
More flows are not automatically better. Better coordination is better. Use trigger filters, profile filters, splits and exclusions so each shopper gets one clear path.
Email Automations
What Is a Klaviyo Back in Stock Flow, and Is It Worth Building?
Back in stock flows start with demand the customer already stated. Here is when they are worth building, how to set them up in Klaviyo and how to avoid wasting that demand.
Retention Strategy
Want This Applied to Your Own Retention Program?
We build and run email and SMS retention programs around repeat purchase rate, reorder timing and customer LTV, not vanity metrics.