Retention Marketing Services
Retention Marketing Services Built Around What Customers Do Next
Magicianly helps established ecommerce brands turn more subscribers into customers, more first-time buyers into repeat buyers, and more retention channels into one connected system.
We manage the strategy and execution across email, SMS and WhatsApp, using platforms like Klaviyo and Omnisend where they fit.
Customer Journey
Retention Strategy
SMS
Campaigns
Automations
Sign-Up Forms
Klaviyo / Omnisend
Trusted by 150+ Established Ecommerce Brands
What We Do
Retention Is Bigger Than Email
Email is usually the largest owned retention channel, but the customer does not experience your business as a collection of tools.
Sign-up forms, campaigns, automations, SMS and WhatsApp should work together around the same customer journey.
Klaviyo and Omnisend are the platforms. The strategy is what determines what gets built, sent and improved.
For subscription-based brands, retention can also include reducing churn, improving renewal behavior and increasing subscriber lifetime.
We don’t optimize channels in isolation. We optimize what customers do next.
Strategy & Management
Start With the System
These services cover the broader strategy, management and operating system behind retention.
Email Marketing
Ongoing strategy and execution across campaigns, automations, creative, sign-up forms, deliverability, testing and lifecycle optimization.
Explore Email MarketingKlaviyo Management
Full-service Klaviyo management for ecommerce brands that want the account, strategy and ongoing optimization handled.
Explore Klaviyo ManagementOmnisend Management
Ongoing Omnisend management across campaigns, automations, audience growth, SMS and optimization.
Explore Omnisend ManagementEmail Growth & Lifecycle
The Parts of Email That Move the Customer Journey
These services focus on specific parts of the email channel, from capturing the subscriber to moving them through the lifecycle.
Messaging Channels
Use the Channel That Fits the Moment
Email does most of the heavy lifting for many ecommerce brands, but SMS and WhatsApp can add value when the customer, market, timing and message justify another channel.
FAQ
Questions About Magicianly’s Retention Marketing Services
What retention marketing services does Magicianly offer?
Magicianly offers Retention Marketing, Email Marketing, Klaviyo Management, Omnisend Management, Sign-Up Forms, Email Automations, Email Campaigns, SMS Marketing and WhatsApp Marketing. Most brands work with us on the wider retention channel, and the more specific services cover individual parts of it.
What is the difference between retention marketing and email marketing?
Retention marketing is the broader discipline. It focuses on customer behavior across the lifecycle: subscriber conversion, first-to-second purchase, time between orders, repeat purchase rate and customer value. Email marketing is one of the main channels used inside that system, usually the largest owned one.
Does Magicianly manage both campaigns and automations?
Yes. Recurring email campaigns and automated lifecycle flows are both managed as part of ongoing email management, because the two influence each other. Campaigns cover what you send over time, and automations cover what happens based on customer behavior.
Do you manage Klaviyo and Omnisend?
Yes. Klaviyo is the primary platform for most Magicianly clients, and Omnisend is also supported where it is the better fit for the brand. In both cases the platform is used to execute the retention strategy rather than to define it.
Does Magicianly manage SMS and WhatsApp?
Yes. SMS can be managed alongside email for higher-intent and time-sensitive moments, and WhatsApp can be incorporated selectively when the market and customer behavior justify it. Neither channel is treated as mandatory.
Can Magicianly manage the full retention channel instead of just one service?
Yes. Full ongoing Email Marketing or broader Retention Marketing are the best starting points for brands that want the entire channel handled, including strategy, execution, reporting and ongoing improvement.
Which Magicianly service is right for my ecommerce brand?
For broad retention ownership, start with Retention Marketing. For full email ownership, start with Email Marketing. For platform-specific management, look at Klaviyo Management or Omnisend Management. For a specific lifecycle component, look at Sign-Up Forms, Email Automations or Email Campaigns. For additional messaging, look at SMS Marketing or WhatsApp Marketing. For subscription-based ecommerce brands, Retention Marketing is usually the best starting point, because the strategy can also include churn, renewal behavior and subscriber lifetime. If you are unsure, book a retention strategy conversation and we will point you to the right starting point.
Still deciding? Book a retention strategy conversation or browse the FAQ hub.
Work With Magicianly
Build the Retention System Your Customers Actually Experience
We’ll look at the customer journey, identify what needs the most attention, and show you which retention services will create the biggest opportunity.