About Magicianly
We Built Magicianly to Make Retention Feel Handled
Magicianly is a retention marketing agency for established ecommerce brands. We help brands get more value from the customers they already worked hard to acquire.
150+ Brands · $300M+ · 4.7/5 Trustpilot
Talk to a Retention Strategist
How It Started
I Saw How the Traditional Agency Model Worked. I Wanted to Build Something Better.
I started working in ecommerce around 12 years ago, first in-house for different brands and later inside agencies.
Working on both sides showed me how the traditional agency model often worked behind the scenes. Account managers could be responsible for dozens of clients at once, which made it almost impossible to really understand every brand, spot opportunities and give each account the attention it deserved.
From the client side, that often meant having to chase the agency, bring the ideas yourself and still wonder what was actually happening inside the account.
I felt there had to be a better way to do it.
That became the reason I started Magicianly in 2019.
I wanted to build an agency where the client does not have to manage the agency. Where specialists understand the account, bring ideas to the table and keep moving the retention system forward.
That principle still sits at the heart of how we work today.
How We Think About Retention
01
Better email metrics aren’t the goal. Better customer behavior is.
Open rates, clicks and attributed revenue help us diagnose performance. They are not the final business outcome. We care more about subscriber-to-customer conversion, first-to-second purchase rate, repeat revenue, time between orders and LTV.
02
The second purchase deserves far more attention.
Getting a customer is expensive. Getting that customer to buy again is where the economics start to change. That is why post-purchase strategy and first-to-second purchase behavior are central to how we think about retention.
03
Your agency should bring the ideas.
You should not need to build the campaign calendar, identify every opportunity or chase us to find out what is happening. Our job is to understand the account, bring recommendations and keep moving things forward.
We don’t optimize email metrics.We optimize what customers do next.
What Our Experience Has Added Up To
150+
Ecommerce brands supported
$300M+
Generated through retention channels
12+ Years
Emiel’s experience in ecommerce
4.7/5
On Trustpilot from 30+ verified reviews
Brands We’ve Supported
No Black Box
We Share How We Think Publicly
Emiel regularly breaks down the retention systems, experiments and strategies we use across ecommerce brands on YouTube.
We would rather explain our thinking publicly than hide everything behind vague proprietary frameworks.
Magicianly stands out above the rest
Emiel and his team are the only ones we've worked with who we fully trust to nail our messaging, understand our audience, and create the kind of graphics that align with our brand. It's a great feeling to not have to worry about that part of the business or feel like everything needs constant oversight.
Great Team, Great Processes
What impresses me most about Magicianly is the ownership and the processes. From content calendars to approvals to weekly and monthly reporting, everything is run as a controlled process that hums. A team that can take full ownership, deliver reliably, and keep things on brand.
We'd worked with two other agencies…
We'd worked with two other agencies before, and both experiences were terrible. So we were hesitant to try another one. The entire experience with Magicianly was smoother, more organized, and honestly just more enjoyable than anything we'd been through before.
Incredible team!
We've worked with different email agencies over the years, but Magicianly genuinely stood out. From strategy to execution, their team was proactive, creative, and incredibly easy to work with. Their insights helped us unlock real growth through email.
Working with Magicianly has completely transformed…
They don't just set up templates and walk away; they take the time to understand our brand voice and our customers. From building complex automation flows to keeping our deliverability rates healthy, they handle everything with total professionalism.
Great collaboration and very helpful team
Communication was smooth, they were very responsive, and always open to feedback. They helped me set up and improve my email flows in a clear and structured way. I especially appreciated their proactive approach.
Magicianly is a true marketing partner
They take time to get to know your business and product and as a result are able to create very high quality campaigns and flows.
Great team, organized process, and solid results
The team was responsive, organized, and easy to work with. They brought structure to our email program, handled projects on time, and were always open to feedback. Overall, a reliable partner that delivered what they promised.
Magicianly has reworked our email flows…
We immediately saw the difference in the result and conversion. Emiel and his team understand quickly your brand and can tailor nice emails that match your brand identity.
Brand cohesive and beautiful email flows
The entire process was smooth from onboarding through implementation of each flow. Emiel and Milica stayed in touch throughout, answered my questions, and ensured I was happy with the outcome.
Highly recommended!
Magicianly has been wonderful to work with! Beautiful email designs, reasonable pricing, and an active team. Emiel personally speaks with me regularly, and I have nothing but good things to say.
Emiel and team made everything easy!
I was kept in the loop at every stage and the communication was top tier!
A Few Things You Might Be Wondering
Who founded Magicianly?
Magicianly was founded by Emiel Dingemans, an ecommerce retention marketer with more than 12 years of experience working both in-house for brands and inside agencies before starting Magicianly.
Where is Magicianly based?
Magicianly is based in the Netherlands and works with ecommerce brands internationally, including clients across the United States, United Kingdom and Europe.
What types of ecommerce brands does Magicianly work with?
We primarily work with established seven-, eight- and nine-figure ecommerce brands that already have meaningful traffic and customer volume and want more from their retention channels.
Is Magicianly an email marketing agency?
Email remains one of our core channels, but we think of Magicianly as a retention marketing agency. Our focus is on improving customer behavior and lifetime value through email, SMS, WhatsApp and lifecycle strategy.
Does Magicianly only work with Klaviyo?
Klaviyo is our primary platform, but we also support Omnisend and other retention tools when they make sense for the brand.
Does Magicianly work internationally?
Yes. Magicianly works remotely with ecommerce teams across multiple countries and time zones.
Work With Magicianly
Think Your Retention System Should Be Doing More?
We’ll take a look at where you are today, where we see the biggest opportunities, and whether it makes sense for us to work together.
Talk to a Retention Strategist