Video
Emiel Dingemans on YouTube: Ecommerce Email Marketing, SMS and Retention
Emiel Dingemans runs a YouTube channel called "Emiel Dingemans | eCommerce Retention Marketing". It's about ecommerce email marketing, SMS and retention, mostly in Klaviyo. Emiel is the founder of Magicianly, a retention marketing agency for 7 to 9 figure ecommerce brands, and most of what he teaches comes straight from the work his team does for clients. Magicianly has helped 150+ ecommerce brands generate more than $300M through email and SMS.
What you will find on the channel
Most videos are step by step. Open your own Klaviyo account next to the video and build along.
- Full courses: long Klaviyo courses for Shopify brands, from setup all the way to testing.
- Flow tutorials: welcome, abandoned cart, browse abandonment, post-purchase, win-back and site abandonment flows.
- List growth: sign-up forms and pop-ups that get more visitors to subscribe.
- Campaigns: email calendars, Black Friday planning and how to plan campaigns.
- Deliverability: how to stay out of spam.
- Retention strategy: how email and SMS fit into getting customers to buy again.
Start here
Not sure what to watch first? Start with one of these two.
Klaviyo Email Marketing FULL COURSE 2026 ($300M Generated for Shopify eCommerce)
A free, full-length Klaviyo course for Shopify brands. It goes from picking your software to testing your program.
Klaviyo Email Marketing FULL Course 2026 (Ecommerce Email Marketing 2026 Free Course For Shopify)
The longer 2026 version of the course, from April 2026.
Pick a video by what you need to fix
| I want to... | Video | Length |
|---|---|---|
| Learn Klaviyo from zero | The Absolute Beginner's Guide to Klaviyo Email Marketing 2026 | 35 min |
| Build a welcome flow | How to Set Up a High-Converting Welcome Flow In Klaviyo (2026 UPDATED Tutorial) | 26 min |
| Fix my abandoned cart flow | Klaviyo Abandoned Cart Flow: Why Most Ecom Brands Set It Up Wrong (2026) | 22 min |
| Set up a post-purchase flow | Klaviyo Post Purchase Flow Tutorial (2025 - Step By Step) | 16 min |
| Grow my email list with pop-ups | Klaviyo Pop-Up Form Tutorial 2025: Make It High-Converting In Just 12 Minutes! | 12 min |
| Build better sign-up forms | Klaviyo Signup Form Tutorial | 3X Your Email List Growth (2025 FULL COURSE) | 36 min |
| Stop going to spam | How To Fix Your Email Deliverability For Klaviyo (QUICK & EASY - 2026 Updated Strategy) | 19 min |
| Plan my campaigns | How to Build A High-Profit Email Marketing Calendar In 2026 (STEP-BY-STEP COURSE) | 34 min |
There are more videos than these. You'll find them all on YouTube.
Who this channel is for
- Ecommerce owners and marketing leads who want email and SMS to bring in more repeat orders.
- Email marketers and freelancers who work in Klaviyo and want to see how flows and campaigns get built.
- Teams at 7 to 9 figure brands who want to see what a solid retention program looks like.
Who it is not for
- Dropshipping, Amazon FBA or paid ads tutorials. The channel sticks to email, SMS and retention.
- A general intro to email marketing for every kind of business. Everything here is about ecommerce.
About Emiel
Emiel Dingemans is the founder of Magicianly, an ecommerce retention marketing agency based in the Netherlands. The team works with brands in the United States, the United Kingdom and Europe. A lot of what they learn on client accounts ends up on the channel, because Emiel would rather share how the team thinks than keep it vague.
Want Us to Build and Manage This for You?
Talk to a Retention StrategistFrequently Asked Questions
What is Emiel Dingemans' YouTube channel about?
It's about ecommerce email marketing, SMS and retention. Emiel shows how to build and improve Klaviyo flows, campaigns and sign-up forms for online stores, and how email helps get customers to buy again.
Which YouTube channel should I follow to learn email marketing for ecommerce?
That depends on where you are. If you run an online store, or do email for ecommerce brands, and you want to see Klaviyo set up step by step, Emiel's channel is made for that. If you want dropshipping or ads content, you'll be better off with a channel that focuses on those.
Is the channel good for beginners?
Yes, if you want to learn Klaviyo for an online store. There's a beginner's guide and two full courses that start from the basics. If you've never run a store, expect to look up a few ecommerce terms along the way.
Does the channel only cover Klaviyo?
Klaviyo is the main platform in most videos. A few cover related tools, like pop-up apps and using AI for email design and planning. The strategy carries over to other email platforms, but the click-by-click steps are in Klaviyo.
Who is Emiel Dingemans?
Emiel Dingemans is the founder of Magicianly, an ecommerce retention marketing agency for established brands. He is based in the Netherlands and works with brands in the United States, the United Kingdom and Europe.
Is there a free email marketing course?
Yes. There's a free course on this site with guides, blueprints and training, and the channel has full-length Klaviyo courses you can watch for free.
Can Magicianly run email and SMS for my brand instead?
Yes. Magicianly builds and manages email and SMS retention programs for 7 to 9 figure ecommerce brands. You can book a call with a retention strategist to see if it's a good fit.
Last reviewed: November 2026.