+430%
Email Revenue
48%
Revenue Contribution
A broader campaign rhythm became part of a wider retention system.
Read Case StudyEcommerce Email Campaign Agency
Ecommerce Email Campaigns Worth Opening
Magicianly plans, writes, designs and sends ecommerce email campaigns around what your brand actually has to say, who should hear it and what should happen next.
From the campaign calendar to the final send, we keep the channel moving without turning every email into another promotion.
150+ Ecommerce Brands · $300M+ Generated · 4.7/5 Trustpilot
Campaign Calendar
Week 14 sends
Mon06
Product Education
Wed08
Founder Story
Fri10
Best Seller
Sun12
Customer Story
Week 24 sends
Mon13
Cross-Sell Opportunity
Wed15
Social Proof
Fri17
New Product
Sun19
Behind the Brand
PlanCreateSendLearn
The Common Problem
Your Campaign Calendar Shouldn’t Start With “What Should We Send This Week?”
Without a real campaign strategy, calendars become a rotation of discounts, product pushes and last-minute ideas. More sending does not necessarily give subscribers more reasons to care.
Reactive Campaign Calendar
- Last-minute ideas
- Constant promotions
- Same message for everyone
- Weak connection between sends
- Little learning carried forward
Strategic Campaign Calendar
- Planned content mix
- Clear commercial moments
- Audience-aware sends
- Campaigns build on each other
- Results shape what comes next
Selected Client Work
Campaigns Should Look Like the Brand Sending Them
Good campaign creative should feel unmistakably like the brand while making the message easy to understand and act on.
Campaign Strategy
A Campaign Calendar Built Around More Than Promotions
We plan the email campaign calendar around what is happening in the business, what customers care about and where there is a genuine reason to send.
May · Two Week Plan
Four thoughtful sends per week
Week 1
4 planned sends
MONTUEWEDTHUFRISATSUN
Week 2
4 planned sends
MONTUEWEDTHUFRISATSUN
Product & EducationBrand & StorySocial ProofCommercial
Product & Education
Help customers understand products, use cases and reasons to buy.
Brand & Story
Give subscribers something to connect with beyond the offer.
Customer & Social Proof
Use reviews, stories and experiences to reduce uncertainty.
Commercial Moments
Launches, promotions, restocks and genuine reasons to buy now.
Promotions matter. They just shouldn’t be the entire strategy.
Copy + Creative
The Idea, the Copy and the Design Should Feel Like One Campaign
A campaign should not feel like copy dropped into a template. Email campaign strategy becomes the copy, so the message, hierarchy and creative make one idea clear.
Campaign Brief
- Goal
- First purchase
- Audience
- Engaged non-buyers
- Angle
- Why customers keep choosing it
- Key Message
- Make the best seller easier to choose
The Message
Subject Line
The one customers keep coming back to
Preview Text
A closer look at what makes it a favorite.
Headline
Made to be chosen again.
Call to Action
Shop the best seller
More Client Work
Different Brands. Different Campaigns. Same Standard.
Different brands, different campaigns, the same standard for clarity and craft.
Audience
The Audience Should Match the Message
We balance reach with deliverability, making sure each campaign reaches enough of the right people without unnecessarily hurting sender reputation.
Engaged SubscribersNon-BuyersExisting CustomersProduct InterestVIP Customers
Testing
Every Send Makes the Next One Smarter
HypothesisSendResultLearningNext Campaign
Subject line, angle, offer, creative, CTA, audience and send time all give us something to learn.
Client Results
What Better Email Campaign Management Can Unlock
Campaigns were part of the wider email and retention strategy behind these results.
+997%
Email Revenue
56%
Of Total Revenue
A structured mix of education, social proof and promotion supported the wider result.
Read Case Study
+229%
Email Revenue YoY
£367K
Email & SMS Revenue
Campaigns were part of a wider retention strategy for a longer buying cycle.
Read Case StudyTrusted by ecommerce teams. Verified on Trustpilot.
Real reviews from brands that value clear thinking, reliable execution and measurable retention work.
14 Jul 2026
Magicianly stands out above the rest
Emiel and his team are the only ones we've worked with who we fully trust to nail our messaging, understand our audience, and create the kind of graphics that align with our brand. It's a great feeling to not have to worry about that part of the business or feel like everything needs constant oversight.
AllanDVerified Trustpilot review
29 Jan 2026
Great Team, Great Processes
What impresses me most about Magicianly is the ownership and the processes. From content calendars to approvals to weekly and monthly reporting, everything is run as a controlled process that hums. A team that can take full ownership, deliver reliably, and keep things on brand.
John B.Verified Trustpilot review
1 Jul 2025
We'd worked with two other agencies…
We'd worked with two other agencies before, and both experiences were terrible. So we were hesitant to try another one. The entire experience with Magicianly was smoother, more organized, and honestly just more enjoyable than anything we'd been through before.
Lauren JonesVerified Trustpilot review
6 May 2025
Incredible team!
We've worked with different email agencies over the years, but Magicianly genuinely stood out. From strategy to execution, their team was proactive, creative, and incredibly easy to work with. Their insights helped us unlock real growth through email.
FrankieVerified Trustpilot review
14 Jul 2026
Working with Magicianly has completely transformed…
They don't just set up templates and walk away; they take the time to understand our brand voice and our customers. From building complex automation flows to keeping our deliverability rates healthy, they handle everything with total professionalism.
asim rahatVerified Trustpilot review
22 Mar 2026
Great collaboration and very helpful team
Communication was smooth, they were very responsive, and always open to feedback. They helped me set up and improve my email flows in a clear and structured way. I especially appreciated their proactive approach.
Kaspar KavenVerified Trustpilot review
12 Jul 2026
Magicianly is a true marketing partner
They take time to get to know your business and product and as a result are able to create very high quality campaigns and flows.
Sergey KoganVerified Trustpilot review
3 Dec 2025
Great team, organized process, and solid results
The team was responsive, organized, and easy to work with. They brought structure to our email program, handled projects on time, and were always open to feedback. Overall, a reliable partner that delivered what they promised.
Kevin FrederickVerified Trustpilot review
8 Jan 2026
Magicianly has reworked our email flows…
We immediately saw the difference in the result and conversion. Emiel and his team understand quickly your brand and can tailor nice emails that match your brand identity.
Heritage CollectiveVerified Trustpilot review
9 Dec 2025
Brand cohesive and beautiful email flows
The entire process was smooth from onboarding through implementation of each flow. Emiel and Milica stayed in touch throughout, answered my questions, and ensured I was happy with the outcome.
Bonnie BlissVerified Trustpilot review
29 Jun 2026
Highly recommended!
Magicianly has been wonderful to work with! Beautiful email designs, reasonable pricing, and an active team. Emiel personally speaks with me regularly, and I have nothing but good things to say.
Luke DoughtyVerified Trustpilot review
31 Jan 2026
Emiel and team made everything easy!
I was kept in the loop at every stage and the communication was top tier!
John HainesVerified Trustpilot review
Work With Magicianly
Your Campaign Calendar Should Feel Handled
We Bring the Ideas
We connect what is happening in the business to a campaign calendar with range.
We Own the Execution
Strategy, copy, design, build, QA and send stay connected under one owner.
We Keep Learning From Every Send
Every campaign gives the next one a sharper audience, angle or message.
FAQ
Email Campaign Management Questions
Clear answers for established ecommerce teams planning a more intentional campaign calendar.
What is an ecommerce email campaign?
An ecommerce email campaign is a scheduled broadcast sent to a selected audience, such as a product launch, educational email or promotion. It is different from an email automation, which responds to a customer behavior, event or timing rule.
How many email campaigns should an ecommerce brand send per week?
In general, we recommend around 3 to 4 email campaigns per week for established ecommerce brands. That is not a fixed rule. Some brands perform better at two campaigns per week, while others can support five. The right email campaign frequency depends on list health, engagement, the buying cycle, seasonality, content opportunities and how often customers actually want to hear from the brand. The goal is a consistent campaign rhythm that balances reach, relevance and deliverability.
What is an email campaign calendar?
An email campaign calendar is the planned schedule of sends. It maps the date, audience, goal, campaign angle and offer where relevant, giving the email marketing calendar a clear relationship to the wider business.
Does Magicianly write and design every campaign?
Yes. Magicianly can own the strategy, copywriting, design, build, QA and send for every campaign, with ongoing optimization built into the process.
How do you decide what email campaigns to send?
We look at the business calendar, product priorities, customer behavior, past campaign performance, seasonality and genuine content opportunities. The question is not simply what to send this week, but what is worth saying and who should hear it.
Do you manage email campaigns in Klaviyo and Omnisend?
Yes. Klaviyo is our primary platform for campaign management, and we also support Omnisend where it is the right fit for the brand.
What is the difference between email campaigns and email automations?
Campaigns are scheduled sends to selected audiences. Email automations respond to behavior, events or timing. Magicianly manages both as part of a connected retention system.
Need the wider picture? Explore email automations, sign-up forms or the FAQ hub.
Work With Magicianly
Never Start Another Week Wondering What to Send
We’ll build the campaign calendar, create the emails and keep learning from every send so the channel keeps moving without your team having to push it.