How We Increased This Ecommerce Brand’s Email Revenue by 430%
This brand was doing around £130K per month, but email was generating only about 20% of total revenue. By rebuilding list growth, lifecycle flows, campaigns and deliverability, email grew into roughly 48% of store revenue.
Result snapshot
+430%
Email Revenue
20% → 48%
Revenue Contribution
2.2% → 8.1%
Signup Conversion
Full Case Study Breakdown
Video case study breakdown
The Starting Point
A Growing Ecommerce Brand With an Underperforming Email Channel
Before working with Magicianly, the brand was generating around £130K in total monthly revenue, with roughly £26K coming from email.
Email represented only around 20% of total store revenue, and several core parts of the retention system were holding performance back.
- Only one email campaign was being sent per week
- Signup conversion was approximately 2.2%
- Existing flows were basic and functioned mostly as reminders
- Deliverability was weak and too many emails were missing the primary inbox
The Strategy
What We Changed
01
Rebuilt list growth
We replaced the weak signup experience with a stronger conversion-focused form strategy, increasing signup conversion from approximately 2.2% to 8.1%.
02
Rebuilt the lifecycle flows
We rebuilt the core lifecycle flows around the full customer journey, including Welcome, Site/Browse Abandonment, Cart, Checkout, Post-Purchase, Winback and Sunset / Re-engagement.
03
Increased campaign consistency
We moved from one product-led campaign per week to three non-discounted campaigns per week built around education, engagement, trust and conversion.
04
Fixed deliverability
We cleaned the list, focused sending on engaged segments and gradually broadened audiences as inbox placement and engagement improved.
Related Service
Email Marketing
What Made the Difference
The Fundamentals Started Working Together
List growth created more opportunities
Increasing signup conversion meant far more of the traffic the brand was already paying for entered the owned retention system.
Flows became a real revenue engine
Instead of simple reminders, lifecycle flows were built to educate, handle objections, build trust and convert customers at each stage of the journey.
Deliverability protected the growth
More campaigns only work when people actually receive and open them. Sending to engaged segments helped rebuild inbox placement while campaign volume increased.
The Results
What Happened After the Retention System Was Rebuilt
+430%
Email Revenue
£113K
Email Revenue Per Month
48%
Of Total Store Revenue
+137%
Total Store Revenue YoY
In the period shown in the case study, the brand generated approximately £233K in total revenue and £113K in attributed email revenue, with email representing roughly 48% of total revenue.
Revenue Mix
Email Became a Serious Revenue Channel
£90K+
Monthly Flow Revenue
3
Non-discounted campaigns per week
The biggest change was not simply sending more email. The account became more efficient across the full lifecycle.
Flows grew into a major automated revenue source while campaigns became more consistent, more varied and more relevant to the audience.
The Breakdown
Why the 430% Increase Happened
The brand already had traffic and demand. The problem was that the retention system was not converting enough of that traffic into subscribers, customers and repeat revenue.
Improving signup conversion created more owned audience. Stronger flows converted more of that audience. Better deliverability meant more people actually received the campaigns. Increasing campaign consistency then created more opportunities to convert without relying on constant discounting.
The result was not one tactic. It was the fundamentals finally working together.
The Bigger Lesson
The Bigger Lesson
For many ecommerce brands, the biggest email opportunity is not a complicated new tactic. It is fixing the core system.
When list growth, flows, campaigns and deliverability all improve together, email can become a much larger part of the business without simply increasing promotional pressure.
- Capture more of the traffic you already pay for
- Build lifecycle flows that do more than remind
- Protect deliverability as campaign volume grows
FAQ
Frequently Asked Questions
How much did this ecommerce brand’s email revenue increase?
Email revenue increased approximately 430% compared with the previous year during the period shown in the case study.
How much of the brand’s revenue came from email?
Email grew from approximately 20% of total store revenue before the engagement to roughly 48% during the result period.
What did Magicianly change in the account?
The work included improving signup conversion, rebuilding lifecycle flows, increasing campaign frequency, improving campaign strategy, cleaning the email list and rebuilding deliverability through engagement-based segmentation.
Think Your Retention Channel Should Be Doing More?
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