STYRKR Case Study
How STYRKR Grew Email Revenue From £91K to £341K in 4 Months
STYRKR already had a strong email program, with nearly half of store revenue coming from email. The opportunity wasn’t fixing a broken channel. It was finding the next level of growth inside an account that was already performing well.
4-month snapshot
£91.5K → £341K
Email Revenue
49.0% → 64.1%
Revenue Contribution
3% → 15.1%
Signup Conversion
£22.7K
SMS Revenue
Before Magicianly
After 4 Months
The Challenge
A Strong Email Program With More Growth Left on the Table
In the 60 days before working with Magicianly, STYRKR generated approximately £186,589 in total store revenue, with £91,500 attributed to email.
That meant email was already contributing 49.04% of store revenue. The account was not underperforming overall, but several parts of the retention system were still limiting growth.
- Signup conversion was only around 3%
- Flow revenue represented only 31.35% of email revenue
- SMS contributed just 0.46% of attributed revenue
- Key segments and behavioral triggers were not being fully leveraged
The Strategy
What We Changed
The goal was not to replace what was already working. It was to improve the parts of the system that still had the most leverage.
01
Rebuilt subscriber capture
We redesigned the signup experience to turn more of STYRKR’s existing traffic into owned subscribers and create a stronger top of funnel for email and SMS.
02
Strengthened lifecycle automation
We expanded and optimized the core lifecycle flows across Welcome, Site and Browse Abandonment, Cart and Checkout Abandonment, Post-Purchase, Winback and subscription-focused journeys.
03
Improved campaign and SMS strategy
We expanded value-led campaign content, strengthened segmentation and developed SMS into a meaningful additional revenue channel.
Selected execution
Email creative examples
Lifecycle / retention emails
Campaign / promotional emails
The Results
The Results After 4 Months
£341K
Email-attributed revenue
64.1%
Of total store revenue
15.1%
Signup conversion
£22.7K
SMS revenue
Klaviyo after dashboard
In the first four months, STYRKR generated £341,266 in attributed revenue, representing 64.1% of total store revenue.
Signup conversion
Signup Conversion Increased 5x
Signup conversion increased from approximately 3% to 15.1%, creating roughly five times more opportunities to turn site visitors into email subscribers.
SMS growth
SMS Became a Meaningful Revenue Channel
SMS contribution increased from 0.46% to 6.66% of attributed revenue, generating approximately £22,731.
Lifecycle automation
Flows Took on More of the Revenue Load
Flow contribution increased from 31.35% to 53.51% of email revenue, creating a healthier balance between automated lifecycle revenue and campaigns.
Client Review
What STYRKR Said About Working With Magicianly
“We’ve worked with different email agencies over the years, but Magicianly genuinely stood out. From strategy to execution, their team was proactive, creative, and incredibly easy to work with. They took the time to understand our brand and delivered email campaigns that not only looked great but also performed exceptionally well. Communication was always clear and timely, and their insights helped us unlock real growth through email. Highly recommend if you're looking for a team that truly knows their craft.”
Frankie
STYRKR · 5-star Trustpilot review
The Bigger Lesson
The Bigger Lesson
STYRKR is useful because this was not a turnaround story. Email was already one of the brand’s strongest channels before Magicianly came in.
The growth came from finding leverage inside an already healthy system: capturing more visitors, strengthening automation, expanding SMS and improving how campaigns supported the customer journey.
- Strong email performance does not mean the account is fully optimized
- Signup conversion can be one of the highest-leverage growth opportunities
- Better balance between flows, campaigns and SMS can create more sustainable owned-channel revenue
FAQ
Frequently Asked Questions
How much email revenue did STYRKR generate after working with Magicianly?
In the first four months shown in Klaviyo, STYRKR generated approximately £341,266 in attributed revenue, up from approximately £91,500 in the previous 60-day period.
How much of STYRKR’s store revenue came from email?
Attributed email and SMS revenue represented approximately 64.1% of total store revenue during the four-month result period.
What did Magicianly change in STYRKR’s Klaviyo account?
The work included redesigning signup forms, strengthening lifecycle flows, improving campaign strategy, expanding segmentation and developing SMS into a more meaningful revenue channel.
Think Your Retention Channel Should Be Doing More?
We’ll look at your current email and SMS setup, identify the biggest opportunities, and tell you where we think growth is being left on the table.