Onecompress Case Study
How We Doubled Onecompress’ Email Revenue to $1.1M in 60 Days
Onecompress was already generating more than $3M every 60 days. The opportunity wasn’t fixing a broken business. It was turning an underleveraged email channel into a much bigger revenue driver.
60-day snapshot
$539K → $1.15M
Email Revenue
17.8% → 38.6%
Revenue Contribution
7% → 16.2%
Signup Conversion
Before Magicianly
After 60 Days
The Challenge
A $3M+ Store With an Underleveraged Email Channel
Onecompress generated roughly $3.04M in the previous 60 days. Only $539K, or 17.8%, came from email.
The store was healthy. Retention simply wasn’t keeping pace with the traffic, customers and products already moving through the business.
- Only four basic lifecycle flows were active
- Signup conversion was approximately 7%
- SMS was effectively unused
- Behavioral and lifecycle targeting was limited
The Strategy
What We Changed
Three moves created the leverage: more lifecycle coverage, more owned subscribers and more relevant execution.
01
Rebuilt the lifecycle flows
We expanded four basic flows into a full lifecycle system covering Welcome, Site, Browse, Cart and Checkout Abandonment, Post-Purchase, Winback and Sunset / Re-engagement.
02
Improved subscriber capture
We rebuilt the signup experience and introduced email plus SMS capture, turning more of Onecompress' existing traffic into owned subscribers.
03
Built around customer behavior
Messaging and flows were adapted around lifecycle stage, products, purchase behavior and cross-sell opportunities rather than generic sequences.
Selected execution
Email creative examples
The Results
The Results After 60 Days
$1.15M
Email-attributed revenue
38.6%
Of total store revenue
16.2%
Signup conversion
22,000+
SMS subscribers acquired
Klaviyo after dashboard
The after snapshot shows $1.15M in attributed email revenue, representing 38.6% of total store revenue.
Flow revenue
Flow Revenue Accelerated
The source chart shows flow revenue accelerating after implementation. Its reporting period is shown in the chart itself.
Signup conversion
Signup Conversion More Than Doubled
Conversion increased from approximately 7% to 16.2% on mobile, with desktop reaching 13.4%.
SMS growth
22,000+ SMS Subscribers in 60 Days
SMS went from effectively unused to a new owned audience for future promotional and retention campaigns.
The Bigger Lesson
The Bigger Lesson
Onecompress was already a successful ecommerce brand. The opportunity wasn’t fixing a broken acquisition engine. It was getting more value from the traffic and customers the brand already had.
By improving subscriber capture, lifecycle coverage and owned-channel execution together, email went from 17.8% to 38.6% of store revenue in 60 days.
- Capture more of the traffic you already pay for
- Build lifecycle messaging around actual customer behavior
- Optimize the whole retention system, not isolated emails
FAQ
Frequently Asked Questions
How much email revenue did Onecompress generate after working with Magicianly?
In the 60-day comparison period shown in Klaviyo, Onecompress generated approximately $1.15 million in attributed email revenue, compared with approximately $539,000 before the retention system was rebuilt.
How much of Onecompress' revenue came from email?
Email contribution increased from approximately 17.8% of total store revenue to 38.6% in the comparable period.
What did Magicianly change in Onecompress' Klaviyo account?
The work included expanding lifecycle flows, redesigning signup forms, introducing SMS capture and lifecycle messaging, improving behavioral targeting, and adapting flows around customer and product behavior.
Think Your Retention Channel Should Be Doing More?
We’ll look at your current email and SMS setup, identify the biggest opportunities, and tell you where we think growth is being left on the table.