SabersPro Case Study
How SabersPro Grew Email and SMS Revenue From $544K to $817K in 6 Months
SabersPro sells lightsabers to people who take their lightsabers very seriously. Email was already bringing in real revenue when we started, so nothing needed rescuing. We set out to build a retention setup that gets a first-time buyer to come back for an upgrade or a second saber.
6-month snapshot
$817K
Email & SMS Revenue
26.7%
Of Total Store Revenue
7.7%
Signup Form Submit Rate
$165K
Campaign Revenue
Before Magicianly
Feb 18 to Aug 20, 2025 (184 days). $544K email and SMS revenue (attributed), 22.8% of store revenue, about 3.7% average signup form submit rate, $68.9K campaign revenue.
After 6 Months
Aug 21, 2025 to Feb 20, 2026 (184 days). $817K email and SMS revenue (attributed), 26.7% of store revenue, about 7.7% average signup form submit rate, $165K campaign revenue.
The Challenge
Where SabersPro Started
In the 184 days before we started, SabersPro did about $2.39M in store revenue. Of that, $544K was attributed to email and SMS, which is 22.8% of the store. That is a solid base and the program was working. We just saw a few places with room to grow.
- The signup forms had an average submit rate of about 3.7%
- Most flow revenue came from a handful of older flows, and one welcome flow carried a lot of it
- Campaigns brought in $68.9K, which is 12.7% of attributed revenue
- SMS made about $1.8K in the whole period
The Strategy
What We Changed
More sends was never the plan. We built the forms and flows to move a subscriber from a first order to a second one, and then keep them buying.
01
New signup form
The old 10% off popup is gone. In its place is a mystery discount form that gives visitors a reason to be curious, and more of them sign up. On mobile alone it had a 9.5% submit rate.
02
New lifecycle flows
We replaced the legacy flows with a new Magicianly set and rebuilt seven of them: Welcome Series, Site Abandonment, Browse Abandonment, Cart Abandonment, Checkout Abandonment, Post-Purchase and Customer Winback. The welcome flow also got sale-specific versions for Early Access, Black Friday and Cyber Monday. The flows we built produced 86.8% of all flow revenue in the period.
03
Campaigns
Campaign revenue went up 2.4x, from a side project to a real source of revenue. The flows kept running in the background the whole time.
Related Service
Email Automations
Related Service
Sign-Up Forms
Selected execution
Email creative examples
The Results
Results After 6 Months
$817K
Email & SMS attributed revenue
26.7%
Of Total Store Revenue
7.7%
Signup Form Submit Rate
$165K
Campaign Revenue
In the first six months, SabersPro generated $816,971 in attributed revenue from email and SMS in Klaviyo, on $3.06M of total store revenue.
Signup forms
Across SabersPro's signup forms, the average submit rate (form submits divided by form views) went from about 3.7% to about 7.7%. A lot more of the people who see a form now join the list.
Share of the store
Attributed revenue grew 50.3% while total store revenue grew 28.5%, so email and SMS went from 22.8% to 26.7% of the store. We also looked at a quieter stretch that is easier to compare, the first 3 months (Aug 21 to Nov 20, 2025) against the 3 months before. Store revenue was roughly flat, down 2.3%. Email revenue was up 22.5% and its share of the store went from 25.7% to 32.2%.
Flows and campaigns
Flow revenue grew about 37% to $652K. The new welcome flows earned $411.9K, against $329.1K for the old welcome flow, and they did it on 16% fewer welcome sends. Campaign revenue grew about 139% to $165K.
Client Review
What SabersPro Said
“Magicianly is a true marketing partner. They take time to get to know your business and product and as a result are able to create very high quality campaigns and flows.”
Sergey, SabersPro · Trustpilot review
Read Trustpilot reviewThe Bigger Lesson
What We Learned
Email was already working at SabersPro, so this was never a turnaround. The growth came from rebuilding the system around it. A program that works can still have a lot left in it.
We put the effort into better forms and better flows instead of more sends. When the season changes, we also look at share of store revenue before raw revenue, because it is a fairer way to compare.
FAQ
Frequently Asked Questions
How much revenue did SabersPro generate from email and SMS after working with Magicianly?
In the first six months (Aug 21, 2025 to Feb 20, 2026), SabersPro generated $816,971 in attributed revenue from email and SMS in Klaviyo. In the previous 184 days it was $543,550.
How much of SabersPro's store revenue came from email and SMS?
Attributed email and SMS revenue was 26.7% of total store revenue in the six months after we started. In the six months before, it was 22.8%.
What did Magicianly change in SabersPro's Klaviyo account?
We rebuilt the signup form and seven flows (Welcome Series, Site Abandonment, Browse Abandonment, Cart Abandonment, Checkout Abandonment, Post-Purchase and Customer Winback). The welcome flow also got sale-specific versions for Early Access, Black Friday and Cyber Monday. On top of that we grew the campaign program.
Want us to look at your setup?
We'll go through your current email and SMS setup and tell you where we see the biggest room to grow.