GarageWorn Case Study
How GarageWorn Grew Email and SMS Revenue From $162K to $363K in 5 Months
GarageWorn makes shirts for people who can tell a good car reference from a lazy one. The brand was growing fast and the core flows were already live. The next step was the full program, which added more flows, SMS and a proper campaign calendar.
5-month snapshot
$363K
Email & SMS Revenue
36.2%
Of Total Store Revenue
9.8%
Signup Form Submit Rate
$45.7K
SMS Revenue
Before the Full Program
Nov 21, 2025 to May 10, 2026 (171 days). $162K email and SMS revenue (attributed), 26.8% of store revenue, about 5.6% average signup form submit rate, $0 SMS revenue. Magicianly built the core email flows starting October 9, 2025 (about 30 days), so they were already live and earning in this period.
After 5 Months
May 11 to Oct 28, 2026 (171 days). $363K email and SMS revenue (attributed), 36.2% of store revenue, about 9.8% average signup form submit rate, $45.7K SMS revenue.
The Challenge
Where GarageWorn Started
In the 171 days before the full program, GarageWorn did about $602K in store revenue, and $162K of that was attributed to email and SMS. That was already 26.8% of the store. The core flows we built starting October 9, 2025 (about 30 days of work) were live and doing most of the work, with 83% of attributed revenue. There was still plenty left to build.
- SMS was still to build, with $0 in revenue so far
- Campaigns brought in $27.3K, about 17% of attributed revenue
- Repeat customers made up 8.6% of store revenue
- Winback, site abandonment, VIP and sunset flows were next on the list
The Strategy
What We Changed
We built the core email flows starting October 9, 2025, and it took about 30 days. That is why flow revenue was already rising before the full program. From May 11, 2026 we tested and expanded those flows and added campaigns and SMS on top. Everything came back to one question, which was how to get a first-time buyer to order again.
01
More flows
We tested and expanded the core flows (welcome flow, cart, checkout and browse abandonment, and post-purchase), and all of them were up on the before period. We also launched customer winback, site abandonment, VIP and a sunset flow.
02
SMS
We launched an SMS welcome flow and SMS flows for cart, checkout and browse abandonment. SMS went from $0 to $45.7K.
03
Campaign calendar
We sent about 13 email campaigns a month, planned around the moments car people care about: Father's Day, July 4th, Labor Day, new arrivals and Halloween. They lean toward stories, new designs and customer photos more than hard sells.
Related Service
Email Automations
Related Service
SMS Marketing
Selected execution
Email creative examples
Campaign emails
The Results
Results After 5 Months
$363K
Email & SMS attributed revenue
36.2%
Of Total Store Revenue
9.8%
Signup Form Submit Rate
$45.7K
SMS Revenue
From May 11 to Oct 28, 2026, GarageWorn generated $362,831 in attributed revenue from email and SMS in Klaviyo ($317K email, $45.7K SMS), on $1.0M of total store revenue.
Signup forms
Across GarageWorn's signup forms, the average submit rate (form submits divided by form views) went from about 5.6% to about 9.8%. More of the people who see a form now join the list.
Share of the store
Attributed revenue grew 124.4% while total store revenue grew 66.3%, so email and SMS went from 26.8% to 36.2% of the store. Looking at just the first 91 days (May 11 to Aug 9, 2026 against Feb 9 to May 10, 2026), attributed revenue was up 54.3% and store revenue was up 19.7%. Email's share of the store went from 26.4% to 31.5%.
SMS
SMS went from $0 to $45.7K, which is 4.6% of total store revenue. Email grew to $317K. The SMS welcome flow alone earned $28.7K.
Repeat revenue, flows and campaigns
Repeat customer revenue went from 8.6% to 14.9% of store revenue. Campaign revenue grew about 242%, from $27.3K to $93.5K (3.4x). Flow revenue roughly doubled, up about 100% from $134K to $269K.
The Bigger Lesson
What We Learned
GarageWorn is a good example of the order that works for us. Flows came first, then SMS, then campaigns. A small set of well-built flows is a solid base, and testing them, adding winback, site abandonment and VIP flows and bringing in SMS is what turned it into a system.
For a brand growing this fast, share of store revenue and repeat revenue tell you more than raw revenue. Car people also like an email with a story or a new design in it, which is why the campaigns lean that way.
FAQ
Frequently Asked Questions
How much revenue did GarageWorn generate from email and SMS after working with Magicianly?
From May 11 to Oct 28, 2026, GarageWorn generated $362,831 in attributed revenue from email and SMS in Klaviyo ($317K email and $45.7K SMS). In the previous 171 days it was $161,686.
How much of GarageWorn's store revenue came from email and SMS?
Attributed email and SMS revenue was 36.2% of total store revenue in the 171 days after the full program started. In the 171 days before, it was 26.8%.
What did Magicianly change in GarageWorn's Klaviyo account?
We built the core flows starting October 9, 2025. In the full program we tested and expanded them, launched more lifecycle flows and SMS flows, improved the signup experience and ran a planned campaign calendar around the brand's key seasonal moments.
Want us to look at your setup?
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